Privacy Statement


The protection of your personal data is very important to 1981. Therefore, 1981 will only collect, process and use your personal data in compliance with the provisions of this Privacy Statement and in conformity with the Recommendation . 2/2001, adopted on May 17, 2001 by Article 29 Data Protection Working Party in Relation to the minimum requirements for the collection of data on-line within the European Union and also represents information statement to the data subjects according to section 13 of Legislative Decree June 30, 2003 n. 196.


The party responsible for the operation of the 1981 Website (hereinafter referred to as the "Website") is: NATIV LIMITED Via Cesare Brivio 32 Milan, MI 20158 Italy (hereinafter referred to as "NATIV").


Personal data means any information concerning an identified or identifiable individual. Such data includes, for example, your name, your telephone number as well as your postal and e-mail addresses.


It is not necessary to disclose personal data in order to simply visit the Website or the Online Stores.


NATIV will only collect, process and use your personal data in connection with of setting up and operating your customer account and for providing the services offered in connection with this customer account. Furthermore, NATIV will not collect, process or use your personal data for any other purpose without your prior consent.


At the Website, you can also create a personal My Account with which you will be able to use a wide range of services and enjoy numerous advantages such as invitations to store events or live broadcasts of fashion shows. Your personal My Account will be operated by NATIV.

All you need to supply to create your own personal My Account are your first name, surname, address, country, your e-mail address and a password of your choice. The e-mail address you supply will also serve as your User ID when logging into your My Account. Once you have successfully registered, you will automatically receive a confirmation by e-mail.

In the personal area of your My Account, you can update your personal data at anytime.


You can contact us directly using the contact forms available on the Website.

NATIV will only collect, process and use the information that you provide on a contact form for the purpose of handling the matter you wrote about on this form.


For the purposes of handling the mailing of advertisements/newsletters, NATIV will avail itself of specialized service providers, both domestic and abroad, to which it will pass the necessary personal data. These service providers will only use your personal data on behalf of NATIV and only in accordance with its instructions. NATIV will ensure that they comply with the provisions of this Privacy Statement and take the necessary security measures.


NATIV use what are known as cookies at the Website. Cookies are small text files, which are stored in your browser's intermediate memory (cache/buffer). The information stored in the cookies can be used to manage your virtual shopping cart and to save the language setting that you have selected for viewing the Website. Furthermore, cookies make it possible to analyze, in an anonymized form, the way you surf; the data so recorded includes the date and time that you accessed the Website, the URL (address) of the referring website, the pages that you viewed, the type and version of your browser as well as the type of operating system used by your computer.

This data is not sufficient to identify a specific person. This data also does not include any information which would allow the identification of a specific user.

You can also set your browser to disable cookies. We should point out, however, that this could mean that you may not be able to access some areas of our Website or that their features will not function properly.


This Website and the Online Store both use Google Analytics, which is a web analysis service offered by Google Inc. located in the USA ("Google"). Google Analytics utilizes what are known as cookies, which are small text files that are stored on your computer and enable an analysis of your use of the Website. The information collected on your use of this Website (including your IP address) will be sent to a Google server in the USA and stored there. Google will use this information to analyze your use of the Website, to prepare reports regarding the Website activities for the Website operator and to perform other services related to the use of the Website and the Internet. Furthermore, Google may pass this information on to third parties if so required by law or if this information is processed by these third parties on behalf of Google. Google will, under no circumstances, link your IP address with other Google data. You can block the installation of the cookie by changing the relevant setting in your browser software; we must, however, inform you that, if you do so, you will be unable to use some of the functions of this website or of the Online Store.

Please note that NATIV use the Google Analytics extension "_anonymizeIp()" so that your IP address is truncated to exclude any possibility of directly identifying you personally.

You may at any time revoke your consent to allow Google to collect and use this information with future effect; if you wish to do so, please install the Opt-out browser Add-on, which is available from Google.


NATIV has placed what is known as a social network plug-in on the Website and Online Store. This plug-in has been supplied and is operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA ("Facebook").

If you visit a webpage that has such a plug-in, your browser will establish a direct connection with the servers of Facebook. In such case, the content of the plug-in will be sent directly to your browser from Facebook and it will then link this data into the webpage. Consequently, we have no influence over the amount of data that Facebook collects with this plug-in and simply wish to inform you of what we do know:

Facebook receives the information from the plug-in that you have viewed the corresponding page of our Website. This information is sent as soon as you call up a webpage that has this plug-in regardless of whether you use the plug-in. If you are logged into Facebook, Facebook can match this information with your Facebook account. The same applies if you use a plug-in (e.g. click on the "Like" button). In this case, the corresponding information will be sent to your personal Facebook account and will be saved there.

NATIV has no influence over the content of the plug-in or the information sent to Facebook. More information on the purpose and scope of the data processed as well as your rights and the privacy settings available to protect your private sphere may be found in the Data Use Policy of Facebook at


You have a right to obtain information regarding the personal data stored about you free of charge. In addition, you may revoke your consent to the preparation of an anonymized usage profile for the purposes of advertising, market research or the optimization of our Website. You may at any time revoke your consent to the collection, processing and use of data with future effect.

Should you have any further questions regarding data protection or our use of your personal data, please feel free to contact us at any time. You can contact NATIV by e-mail at Naturally, you can also use the contact details supplied in the imprint to contact us.


NATIV may from time to time amend this Privacy Statement.

This Privacy Statement is effective from January 1, 2012.

With the Recommendation n. 2/2001, adopted on May 17, 2001 by Article 29 Data Protection Working Party in relation to the minimum requirements for the collection of data on-line within the European Union and also represents information statement to the data subjects according to section 13 of Legislative Decree June 30, 2003 n. 196 consolidated (the “Privacy Code”).